2023

When Tour de France Singapore set out to make its mark, they faced an exhilarating challenge: how to capture the spirit of this iconic race and connect it with cycling enthusiasts across the globe, all from the heart of Southeast Asia.

We embarked on this adventure with the same passion that drives cyclists to push their limits. Our team, fueled by a blend of digital expertise and a love for the sport, crafted a strategy as dynamic as the race itself: A vibrant digital hub: We designed and developed a website that serves as more than just an information portal. It's a virtual gathering place for the cycling community, pulsing with the energy of the Tour. Global reach, local heart: Our marketing strategy spanned continents, much like the cyclists' journeys. We used targeted advertising to speak directly to cycling fans, from seasoned veterans to newcomers inspired by the Tour's legacy. Building connections: Every pedal stroke in a race brings riders closer to their goal. Similarly, each element of our campaign was designed to bring Tour de France Singapore closer to its audience, fostering a sense of community and shared passion.