2021

Shinhwa Furniture, renowned for their stylish and high-quality pieces, found themselves facing a unique digital dilemma. While their physical showrooms spoke volumes, their social media presence struggled to articulate the same story of comfort, style, and craftsmanship.

We developed a social media strategy that aimed to transform each post into a virtual showroom, showcasing not just the form of each piece, but the function and feeling it brings to a space. We focused on creating visual content that told stories of lives enriched by Shinhwa's furniture, turning product photos into lifestyle vignettes. This visual approach was complemented by thoughtfully crafted copy designed to invite followers to imagine themselves experiencing the comfort and style of Shinhwa's creations. Throughout the process, our goal was to create a digital presence for Shinhwa that was as carefully curated as their furniture collections, balancing current social media trends with the timeless elegance of their designs.