2022

Sephora, a global beauty icon, set its sights on Brunei with a vision to revolutionize the local beauty landscape. Their goal was to introduce a direct delivery service from their website – a first for the region. The task at hand was to craft a customer experience that not only showcased Sephora's vast array of products but also resonated deeply with Brunei's beauty enthusiasts and partner brands alike.

We embraced this opportunity to blend the global allure of Sephora with the unique essence of Brunei's beauty culture. Our team wove together a tapestry of creative development and strategic influencer partnerships, designed to captivate and engage. We connected Sephora with key voices in Brunei's beauty community, sparking conversations and building anticipation. Every visual element, every message was crafted to reflect Sephora's signature style while speaking directly to local beauty lovers. Our aim was to create more than just a launch – we sought to nurture a relationship between Sephora and Brunei's beauty aficionados, laying the foundation for a vibrant, long-lasting presence in the market.