2023 - CURRENT

Prime Motors, a used car dealership, faced the task of connecting with a new generation of tech-savvy millennials. The challenge was multifaceted: to refresh their brand identity in a way that resonated with younger buyers, to create a logo that conveyed a sense of adventure and possibility, and to develop a digital presence that could capture attention in a fast-paced online environment. The goal was to transform Prime Motors' image from a traditional used car lot to a gateway for automotive aspirations.

We embraced the opportunity to give Prime Motors' brand a comprehensive refresh. Our team developed a new visual identity that aimed to appeal to younger buyers while maintaining the trust and reliability associated with an established dealership. We crafted a new logo designed to be both modern and evocative of automotive adventure. We extended this new brand identity across various touchpoints, from digital platforms to physical materials like banners and merchandise. Throughout the process, our goal was to create a cohesive brand experience for Prime Motors that could resonate with millennials, turning casual browsers into engaged customers and brand advocates.