2021

JPRI Sdn Bhd, a master in importing diverse food brands, found themselves at a digital crossroads. While their product portfolio was rich and varied, their online presence hadn't yet found its unified voice. The task at hand was to create a cohesive digital strategy that could showcase the unique qualities of each brand.

Our team developed a content strategy that aimed to give each brand its moment in the spotlight while reinforcing JPRI's role as the curator of these quality products. We focused on creating visually appealing content that would capture attention and spark interest in the various product offerings. This visual approach was complemented by carefully crafted copy designed to convey the unique qualities and experiences each product promised. Our media buying strategy was tailored to reach the right audiences at optimal times, aiming to connect with consumers when their interest in JPRI's offerings would be highest. Throughout the process, our goal was to create a digital presence for JPRI that celebrated the diversity of their brands while establishing a strong, unified corporate identity in the online marketplace.