2021

In a bustling Malaysian market where convenience stores dot every corner, BeSmart sought to be more than just another quick stop. Our challenge? To turn a newcomer into the neighborhood's digital bestie.

We stocked BeSmart's digital shelves with a strategy as diverse and carefully curated as their in-store offerings. Our team became the friendly faces behind the digital counter, crafting a social media presence that was as welcoming as a "Welcome to BeSmart!" greeting. We structured BeSmart's content to showcase not just products, but possibilities. We leveraged every aisle of the social media superstore. Instagram became our visual showcase, a place where followers could 'window shop' through carefully styled product flatlays.